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Our Story

tree-image...Justa is a collective network which continues to grow organically, with strong roots it will grow to benefit all who are involved, beginning with a few and blossoming exponentially...

In August of 2009 I found myself on Lake Atitlan, Guatemala. I was introduced to this land and its people through working with a friend in her artisan project, and we instantly began working directly with several local women. I was stunned by the beauty and power of my surroundings, but the ambition and strength of the women is what solidified my lifelong connection with them.

I began organizing a group of traditional bead-workers, six women from different villages and language backgrounds who did not know or trust each other completely. To form a collective, this trust was our first initiative. Trusting each other and trusting me, the gringa from an unknown outside land. Many foreigners go to Guatemala to help, few stay and make a lasting impact.

our-story1Over the first year, our trials and tribulations helped us grow closer as a cohesive group. The women began to confide in each other, and as they began to understand my respect for them, they returned that respect to me. We figured out ways to connect two worlds different in language, education, perspectives, and general way of life. We developed systems to overcome these barriers, enabling the artisans to function in Guatemala while connecting to the Western market. From our Western perspective, modern technology has helped tremendously with teaching and using tools such as ATM machines, online banking, email, and even calculators, all of which were previously unused and mostly unknown by these women. But there are perspectives that our Western minds do not innately understand that are so necessary to successfully create this bridge. Their lessons to me cannot be quantified or measured. Life lessons of perseverance and strength, which manifest themselves in a completely different connotation from our English ideas. Between those differences we find common ground and connect with our fellow woman, and the branches continue to grow.

These women are now my dearest friends and role models. We laugh and joke together, have group lunches and birthday celebrations. Their children play and learn with us; and very importantly, their husbands have grown to respect our work.

In 2010, aided by the mentoring of some wonderful friends, I officially began JUSTA to provide these women an avenue to sell their products.


My commitment to the women is to provide them consistent, living wages for their families, as well as an open and secure space to learn, create, and grow as women, mothers, and leaders in their communities.


our-story2JUSTA focuses on wholesale to create a solid and sustainable market their work. The collective members learn everything I learn and know, and as I continue to equip and empower them with continuing education and business knowledge, my goal is that these women will continue to grow this project for themselves. I will always be with them, but their strength will allow them to become more and more independent.

Since starting JUSTA, I have also began working with two other women who are each organizing their own sewing collectives. I have followed this same model of development for these two collectives. As we keep growing, JUSTA roots are extending into four villages around Lake Atitlan, incorporating 21 artisans, and reaching over 80 family members.

This is not only my story, it is their story as well.

In addition to these amazing artisans, JUSTA's development has been aided by several volunteers, helpers, and mentors. Read more about the organizers and volunteers. 

More in this category: « Our Model Where We Work »
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